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NoorNest — Privacy Policy

Last Updated: —

Introduction

Welcome to NoorNest. We are deeply committed to protecting the privacy and security of our customers. This Privacy Policy outlines the types of personal information we collect, how it is used, and the steps we take to ensure your data is handled responsibly. Our goal is to be transparent about our data practices as we grow our business and serve our community.

By accessing our website, using our services, or purchasing our products, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.

1. Information We Collect

To provide you with a seamless shopping experience, we collect information in several ways. This information can be broadly categorized as follows:

  • Account Data: When you create an account, we collect your full name, email address, phone number, and a securely hashed password. This information allows you to place orders and manage your profile.
  • Order Data: To process and fulfill your purchases, we collect your billing and shipping addresses, details of the products you ordered, and payment information. Please note that sensitive payment details (like full credit card numbers) are processed directly by our secure third-party payment gateways and are not stored on our servers.
  • Usage Data: We automatically collect information about your interaction with our website. This includes the pages you visit, the products you view, items you add to your cart or wishlist, your search queries, the links you click, and the time and duration of your visits.
  • Device Data: We collect technical information from the device you use to access our site, such as your IP address, browser type and version, operating system, device identifiers, and information about your network provider.
  • Voluntary Data: This includes any information you voluntarily provide to us. Examples include feedback you submit, product reviews, responses to surveys or promotions, and any correspondence with our customer support team via email or other channels.

2. How We Use Information

We use the information we collect for various purposes, all aimed at enhancing your experience and operating our business effectively:

  • Order Fulfillment: To process your transactions, confirm your orders, handle payments, arrange for shipping and delivery, and manage returns or exchanges.
  • Customer Service: To respond to your inquiries, provide support, and resolve any issues you may encounter with our products or services.
  • Website Improvement: To analyze usage data and customer feedback to understand trends, improve our website's layout and functionality, develop new products, and optimize the overall user experience.
  • Personalization: To tailor your shopping experience by showing you products and offers that we believe will be of interest to you based on your browsing history and past purchases.
  • Marketing & Communication: To send you marketing communications, such as newsletters, special offers, and new product announcements, but only with your explicit consent (opt-in). You can unsubscribe from these communications at any time.
  • Security & Legal Compliance: To protect our website from fraud and abuse, enforce our terms of service, comply with our legal obligations, and resolve any potential disputes.

3. Cookies & Tracking

We use cookies, web beacons, pixels, and other similar tracking technologies to operate and improve our website. Cookies are small text files stored on your device that help us remember your preferences, keep you logged in, and understand how you use our site. We use them to:

  • Ensure Functionality: Essential cookies are necessary for the website to function, enabling features like the shopping cart and checkout process.
  • Analyze Performance: Analytics cookies help us collect anonymous data on website traffic and user behavior, allowing us to measure and improve performance.
  • Enhance Experience: Functional cookies remember your choices (like language or region) to provide a more personalized experience.
  • Deliver Advertising: Marketing cookies are used to track your activity across websites to display more relevant advertisements.

You have full control over cookies and can disable them through your browser settings. However, please be aware that disabling essential cookies may prevent certain parts of our website from functioning correctly.

4. Third-Party Services

NoorNest partners with various trusted third-party companies to provide essential services. These include payment processors (like Stripe or PayPal), shipping carriers, marketing platforms, and analytics providers (like Google Analytics). These services are integral to our operations. While we choose our partners carefully, they have their own separate privacy policies governing how they use your data. We do not control their policies and strongly encourage you to review them.

5. Sharing & Disclosure

Your privacy is paramount, and we do not sell your personal data to third parties. We only share your information in the following limited circumstances:

  • Service Providers: We share information with our trusted partners who perform essential functions on our behalf, such as payment processing, order fulfillment and shipping, IT hosting, email delivery, and data analysis. These providers are only given access to the information necessary to perform their services and are contractually obligated to protect your data.
  • Legal Authorities: We may disclose your information if required to do so by law or in response to a valid legal process, such as a court order, subpoena, or a request from a government or law enforcement agency.
  • Business Transfers: In the event of a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the new business entity as part of the transaction. We will notify you of such a change in ownership and of your choices regarding your information.
  • To Protect Rights: We may share information when we believe it is necessary to protect the rights, property, or safety of NoorNest, our customers, or the public.

6. Data Storage & Retention

We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected. The criteria used to determine our retention periods include the duration of your customer relationship with us, our legal and regulatory obligations (e.g., for tax and accounting purposes), and the need to resolve disputes or enforce our agreements. When your data is no longer needed, we will either securely delete it or anonymize it.

7. Data Security

We take the security of your personal information very seriously and implement a range of administrative, technical, and physical security measures to protect it. These measures include using SSL/TLS encryption to secure data in transit, employing firewalls and access controls to protect our systems, and restricting internal access to your data to only authorized personnel. Despite our best efforts, no method of online transmission or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

8. Your Rights & Choices

You have certain rights regarding the personal information we hold about you. Depending on your location, these may include the right to:

  • Request Access: You can request a copy of the personal data we have collected about you.
  • Request Correction: You can ask us to correct or update any inaccurate or incomplete information in your profile.
  • Request Deletion: You may request that we delete your personal data, subject to certain legal and contractual restrictions.
  • Opt-Out of Marketing: You have the right to opt-out of our promotional and marketing communications at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.
  • Data Portability: You can request a copy of your data in a machine-readable format to transfer to another service provider.

You can exercise many of these rights through your account settings or by contacting our support team.

9. International Data Transfers

NoorNest operates as a global online store, and your information may be stored and processed on servers located in countries outside of your own, where data protection laws may differ. By using our services, you consent to the transfer of your information to these countries. We will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy, using legal safeguards like standard contractual clauses to protect it.

10. Children’s Privacy

Our website and services are not directed at or intended for use by children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected data from a child without parental consent, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

12. Changes to Policy

As our business grows and evolves, we may need to update this Privacy Policy. We reserve the right to modify this policy at any time. Any changes will be posted on this page with a revised “Last Updated” date. For significant changes, we may also provide more prominent notice, such as through an email notification. Your continued use of our services after any changes have been made constitutes your acceptance of the new Privacy Policy.

13. Data Processing Transparency

At NoorNest, we believe in absolute transparency regarding how your data is handled. We maintain detailed internal records of all data collection, usage, and sharing activities in accordance with global data protection principles. These records are reviewed periodically to ensure compliance and accountability.

If you wish to obtain further details about how your data is specifically processed — including which third-party systems handle it and for what purpose — you may contact our privacy team for a comprehensive report. We are committed to keeping your trust through open communication and responsible data governance.

14. Use of AI & Automation

NoorNest utilizes automation and artificial intelligence (AI) tools to enhance customer experience, analyze preferences, and improve our operational efficiency. These tools may be used to recommend products, personalize content, detect fraudulent activities, or automate certain customer support interactions.

While AI helps us deliver faster and more relevant service, no fully automated decision is made that significantly affects your legal rights or personal status without human oversight. All automated systems are monitored and controlled by authorized team members to ensure fairness, accuracy, and respect for your privacy.

15. User-Generated Content

NoorNest may allow customers to post reviews, testimonials, or other forms of user-generated content (UGC) on our website or social media platforms. By submitting such content, you grant us a non-exclusive, royalty-free, perpetual license to use, display, and distribute it for promotional or informational purposes.

Please note that any personal information you choose to share publicly through these submissions becomes visible to others. We encourage you to avoid including sensitive details in your reviews or comments. NoorNest reserves the right to moderate, edit, or remove content that violates our community standards or contains offensive, false, or misleading information.

16. Governing Law & Jurisdiction

This Privacy Policy and any disputes arising from or related to it shall be governed by and interpreted in accordance with the laws of the Islamic Republic of Pakistan, without regard to its conflict of law principles. By using our website, you consent to the exclusive jurisdiction of the competent courts of Taxila, Pakistan, for the resolution of any legal matters relating to this policy or your use of our services.

If any part of this policy is deemed invalid or unenforceable under applicable law, the remaining provisions will remain in full force and effect. Our commitment to your privacy and data protection remains absolute and unwavering.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please do not hesitate to contact us. You can reach our privacy team by emailing us at support@noorneststore.com.